Political season is upon us. Primaries and caucuses are in full swing, the hot button issues are being debated every day, and the candidates are making their pledges and promises to all of us. It’s usually around this time that we all start sifting through politicians’ claims to decipher what we believe in and what’s plausible. Trying to separate fact from fiction and predict what will be has always been an arduous and often impossible task for all Americans this time of year. In the market research arena, the same issue has plagued researchers conducting political studies online.

It has been proven time and again that research respondents are often not truthful about their voting history and their future intentions. Some great examples of this can be found in Slate’s piece,…

by Ben Leet, Sales Director, uSamp

Last week, while travelling home from work, a trivial tweet of mine was retweeted by a complete stranger. My initial reaction was one of annoyance; I didn’t really want complete strangers knowing that I was frustrated by my train service that day. But then I started to question myself… why had I put a hashtag into the tweet citing the train company by name if I didn’t want it to be found in the Twittersphere?

What even compelled me to tweet in the first place? Sure I was frustrated at the delays, and the probable untruths that were being used as explanations for these delays, but did that tweet improve the situation? And more importantly, did it make me feel better that I’d voiced my anger directly at the train company, who may or may not be paying attention to…

Bridgeport, CT and Oslo, Norway  – February 15, 2012 – QuestBack, a global leader in enterprise feedback management (EFM), today announced that Gartner, Inc. has included the company in a research report [1]  evaluating six global vendors in the peer-to-peer customer community marketplace. QuestBack was also included as a Niche Player in Gartner’s 2011 Magic Quadrant for Social CRM [2].       

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Questback enables organizations to gain real time insights from customer and employee experiences, through leading feedback and dialogue solutions. We offer state of the art software and services for enterprise feedback management (EFM), customer experience management, social CRM and market research.

[1] Gartner Inc. “Critical Capabilities for Peer-to-Peer Customer…

by Matt Dusig, Co-Founder & CEO, uSamp

If you’ve worked in the industry long enough, you’ve experienced a five-alarm fire drill. You’ve carefully plotted out what you believe will be the perfectly executed project. Everything is running as scheduled when suddenly, incidence drops without warning, response rates tank, and the client unexpectedly adds that last minute “little” change that screens out potential respondents. Your best-laid plans are no longer suitable and more resources are needed—fast. What do you do to keep your project alive and your client satisfied? Did you say...aggregation?

The ‘A’ word is frequently thrown around the industry, and often with negative connotations. But what exactly is it, who’s doing…