The 21st Century has ushered in the mobile revolution. The use of mobile devices, such as smartphones and other internet-enabled mobile phones has increased rapidly in the past years, and as such, mobile internet usage has become a commodity. These devices are everywhere and can reach previously unreachable target groups. Indeed, with more than 5 billion mobile subscriptions worldwide, mobile technology has become a significant tool in qualitative marketing research.

The mobile revolution presents new opportunities and possibilities for researchers, and businesses must align their marketing research strategies to the changing technology. Much more than a tool for communication and messaging, mobile devices are accessible anytime, anywhere. The mobile revolution has…

In this day and age where information and technology are keys to success, many have learned to appreciate the value of transcribing data for marketing research. Transcription in the research industry plays an integral role in the accurate processing the data. In order for the resulting data to be useful, the data must be transcribed properly. It is as they say, your conclusions are only as accurate as the information you base them from. So if you’re transcribed data is inaccurate, chances are your conclusions will be inaccurate too.

Wading through hoards of marketing research can be a daunting task, especially when the task is not your primary one. This is even more true when it comes time to transcribe for it. Many cringe at the prospect of undertaking this task specially…

Greenwich, CT USA, April 24, 2011. Marketing Research Services Global Leader Civicom will exhibit at The 2012 Worldwide Conference on Qualitative Research in Rome, Italy on April 25th – 27th to show their support to the Association for Qualitative Research (AQR) and the Qualitative Research Consultants Association (QRCA).

Civicom is an expert in managing your international IDIs and focus groups using the latest technologies, combined with superior client service and support. Civicom also offers Civicom InSitu® Mobile Qualitative Research, which gives marketing researchers the ability to get actionable insights into real world consumer behavior through respondents using mobile devices, smart phones, and even traditional land lines. Civicom also offers an iPad and iPhone App for…

by Ben Leet, Sales Director, uSamp

I recently attended the MRS annual conference in London, and as usual it was an inspiring and thought provoking event. Of the papers or presentations that I was lucky enough to watch, very few were based on self-promotion and instead focused on what we as an industry can do to improve our craft. Topics ranged from gamification to NLP (neuro-linguistic programming), case studies on new or innovative methodologies, and of course, the odd interesting debate.

One thing struck me as distinctly lacking from any topic, and that is a very simple principle that uSamp has held for a long time –…