Overview

Qualvu connects our clients with their truth. We are changing the qualitative research industry through an innovative video-based platform that enables companies to connect with their customers, gather rich insights, and make better business decisions. Qualvu’s streamlined proprietary process delivers qualitative intelligence faster and more cost effectively, while driving new levels of insight from consumers globally at home, work, or on-the-go.

Qualvu’s Key Benefits

• Better, candid, truthful, in-the-moment insights
• Cost effective: modular and transparent
• Self-serve project builder for video feedback collection
• Innovative asynchronous mobile video feedback
• Searchable video intelligence allows in-depth data mining
• Streamlined, easy-to-use, turnkey project management platform
• Proprietary recruiting selects the best consumer participants

Supported Methods

• Online Webcam (Video) Focus Groups and IDIs
• Online Discussion (Bulletin) Board Focus Groups and IDIs
• Online Diaries, Journals, Blogs
• Video and Audio Diaries
• Video Streaming for Remote Viewing
• Mobile Phone Research
• Emerging Technology Applications
• Online DIY Project Builder for Video Insights
  Collection

Platforms and Services

Qualvu Self-serve

The Qualvu project builder is a powerful yet easy to use wizard empowering you to ask questions to any consumer target, and gain video-based feedback quickly and inexpensively.

The rich video responses help you understand your consumers to make better business decisions.  With Qualvu, you use the power of web-based video to increase revenue, develop new products, and deliver optimal marketing.

All candid, in-depth responses are searchable, and you can choose from several flexible report options – either do it yourself or have an expert help analyze the responses; it’s up to you.

Key Benefits

• Make better decisions based on candid, ethnographic video feedback from real consumers
• Cost effective alternative to traditional methods, with even better quality feedback
• Turnkey, streamlined and easy to use – view, clip, and download all you want
• 24×7 access, multi-language and multi-country

Qualvu Full Service

• World-class strategist engagement through every step of the design through analysis
• Category-specific expertise
• Online reports infused with the voice and face of your customer
• Proprietary designs for multi-phase concept testing
• Beyond focus groups in truth, support, and data delivery

Qualvu will connect your business with the truth to make better decisions!

Market Research Applications

Videodiary

Videodiary™ is a solution purpose-built for qualitative research. The solution is designed with a full suite of powerful tools enabling “industrial strength” research in an extremely easy to use online environment. One-click video clip creation, thematic playlists and note-taking are just some of the features delivering online qualitative research results with no compromises. A powerful Videodiary™ option even allows participants to share their screen during answers –
enabling a “remote usability lab” capability.

Videodiary Blog

Videodiary™ Blog is a versatile, reliable consumer research tool that empowers your consumers to tell their story in a blog environment – specifically designed for qualitative research and built on the powerful Videodiary™ platform. You can now tap into a platform that leverages
social media dynamics and interaction to gain unprecedented creative and free-flowing consumer insights, completely moderated and controlled by you. Researchers can easily probe participants by posting follow-ups to any assignment response or blog entry. Probes and follow-up assignments can be directed to individual participants, groups of participants, or the entire blog community. This process is elegantly designed, and achieved with just a few mouse clicks.

Vupoint

Vupoint™ is a powerful portal specifically designed for qualitative video research data. The portal enables analysts to:

• Create video clips out of the most representative, impactful and entertaining results from your research
• Processes video from all Qualvu platforms as well as raw video output from focus groups
• Organize your video clips into playlists with an elegant and easy-to-use interface
• Leverage automated speech-to-text transcription
• Convert PowerPoint reports to next-generation Videoreports, incorporating highlight reels
• Brand Videoreport to match your own company’s brand, look and feel

By leveraging Vupoint™ to create online video reports infused with voice-of-the-respondent richness, your reports come to life to provide more value to your findings, enhance your actionable intelligence, and deliver more engaging reports that encourage wider distribution and visibility.

Qualvu Mobile App

The Qualvu Mobile App for video consumer feedback empowers brands to take advantage of smartphones to reach consumers on the go and during crucial “moments of truth.” Businesses can now take their questions to consumers by using mobile video, pushing the bounds of today’s qualitative research without sacrificing insights quality.

• Use the Qualvu App for Smartphones for any Qualvu project
• Particularly effective for reaching consumers in their homes or on-the-go
• Dynamic participant notification when new questions are posted
• All video feedback is immediately posted to Vupoint, Qualvu’s powerful client portal, where you can view, search, clip, sort, and download any video
• All video responses are transcribed with Interactive Transcripts that are searchable and clippable
• Video highlights can be created by Qualvu analysts or yourself, and integrated with video reports

Videoreport

The Qualvu video research report immerses your audience in an informative journey through your research findings. We give you all of the tools you need to create an immersive online video research report. Our tools enable you, the researcher, to analyze and present all of the insights collected through Qualvu. Here are some of the features available:

• Create video clips out of the most representative, impactful and entertaining results from your Online Research.
• Organize your video clips into playlists.
• Add images, text, graphs, and any other online content.
• Add multiple pages to your report and organize them any way you desire.
• Brand the report to match your own company colors and look.
• Create slideshow that uses multiple navigation options including a chapterized drop-down menu.
• Easily share secure(optional) online presentation with a single link opposed to large email attachments.

The Qualvu online video research report gives you all of the tools you need to engage your audience of decision makers like never before. The online video research report can form the basis of your project analysis, creating actionable intelligence based on captivating consumer input. All highlight reels are available online in a professionally presented environment branded specifically for your business.

Testimonials

“Qualvu’s video diaries were critical in selling our ideas to Senior Management. Consumer insights are most powerful when they can be seen and heard directly from the consumer. I look forward to using Qualvu again.”
- Marketing Manager & Senior Qualitative Researcher, General Mills

”Qualvu is built from the ground up for online video. And you were able to get us into consumers’ bathrooms at 6:30 in the morning – no other provider is offering this level of access for insights. Plus Qualvu is an end-to-end, easy to use solution.”
- Digital Insights Tools Leader, Global Products Research Capability, Procter & Gamble

“Qualvu is a great solution. Our marketing team was concerned that they would not see customers’ reactions without focus groups, but the video diary approach put those fears to rest! The Qualvu team is smart, proactive and strategic, they are more than a research supplier, they are truly a partner in solving problems from tactical to strategic.”
- Marketing Manager, Sprint

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