The 21st Century has ushered in the mobile revolution. The use of mobile devices, such as smartphones and other internet-enabled mobile phones has increased rapidly in the past years, and as such, mobile internet usage has become a commodity. These devices are everywhere and can reach previously…

In this day and age where information and technology are keys to success, many have learned to appreciate the value of transcribing data for marketing research. Transcription in the research industry plays an integral role in the accurate processing the data. In order for the resulting data…

Greenwich, CT USA, April 24, 2011. Marketing Research Services Global Leader Civicom will exhibit at The 2012 Worldwide Conference on Qualitative Research in Rome, Italy on April 25th – 27th to show their support to the Association for Qualitative Research (AQR) and the Qualitative Research Consultants…

by Ben Leet, Sales Director, uSamp

I recently attended the MRS annual conference in London, and as usual it was an inspiring and…

Greenwich, CT USA, April 18, 2011. Marketing Research Services Global Leader Civicom will sponsor, speak and exhibit at the Market Research in the Mobile World in Amsterdam April 18th – 19th to show their support to the marketing research industry in embracing the emergence of more sophisticated and…

Demand for an Apple TV Set Threatens to Seriously Disrupt Established Players Says a new Research Report

Demand for an Apple TV Set Threatens to Seriously Disrupt Established Players                           Says a new Research Report    PR Newswire    LONDON, April 17, 2012  LONDON, April 17, 2012 /PRNewswire/ --  - "Can Apple do to the TV market what it did…

Regardless of what industry you are in, marketing research plays a significant role in the success of a company. Many big and small companies are now open to investing in a good marketing research company to assist them in gaining the information they need to please their consumer. If you select a marketing…

More often than not when companies think of marketing research, immediately images of old-fashioned and boring surveys pop into their head. However, in this day and age there are a ton of research services that can collect data and give you a glimpse of shopper insights in a more advanced and convenient manner.…

by Matt Dusig, Co-Founder & CEO and Daniel Ross, SVP of Product & Technology, uSamp

When Google launches something new, it’s always a big deal-no matter how big or small. Within a matter of minutes, blogs are abuzz with speculation ("…

Today, many companies have come to recognize that marketing research is one of the keys to success. Unfortunately, not everyone has grasped the importance of having the information gained through marketing research transcribed. Many believe that it can be done on their own. Others believe it is a waste of…

Today, marketing research has advanced in so many different ways that it may be hard to determine what type of service your company actually needs. One service that a number of marketing research companies offer is mobile qualitative research. This type of quality-based research will assist you in finding out the information you need from your respondents. Mobile qualitative research is one of the simplest…

by Gregg Lavin, Co-Founder & President, uSamp

One of the most fascinating things about working in Market Research is that the audience is continuously changing. One of the traits of a successful market researcher is the ability to nimbly react to these…

Marketing research is used by many companies to ensure the success of their business. Collecting objective data may seem like a mediocre step in the formation of a business but it can be the key to one’s success. The benefits that can be gained in exchange for a few dollars investing in marketing research…

Last year has demonstrated the extent to which social media websites can empower individuals. Whether it is the citizens of a repressive nation state or disgruntled customers of a multinational corporation, there has been a ‘social media revolution’.

This article explores social media revolution from the perspective of customers and how they are using channels to build relationships with brands in entirely new ways – leading to an evolution in CRM (Customer Relationship Management) to…

Denver – March 21– In conjunction with The Advertising Research Foundation, Qualvu – a leading next-generation qualitative research solution – will be driving a webcast with the help of StubHub – an online marketplace for concert, sport, and Broadway event tickets – entitled, “Behind the Cheering: How Understanding the Roots of Sports Passion Helped StubHub Score with Fans.” The session will discuss how to successfully leverage …

Qualitative researchers are tasked with teasing out the deep-seated factors that shape consumer behavior. If that sounds like an easy undertaking, just having a conversation and asking “why”, then clearly you’ve never tried it. There are a variety of barriers that make it extremely difficult to get people to express their motivations, reasoning and emotional connections. What’s the key to overcoming them? You have to start by understanding how people to think.

On March 28, at…

by Scott Worthge, AVP, Survey Solutions, uSamp

Part II (read Part I)

Sourcing Respondents

These are just a few of the many issues that trackers…

by Scott Worthge, AVP, Survey Solutions, uSamp

This is an introduction to our series on tracking studies. Over the next few posts we will be touching on some of the salient issues around this particular type of project. Why are tracking studies important? How are they executed? How are…

by Scott Worthge, AVP, Survey Solutions, uSamp

This is an introduction to our series on tracking studies. Over the next few posts we will be touching on some of the salient issues around this particular type of project. Why are tracking studies important? How are they executed? How are…

Denver − March 12 – With an infinite amount of information influencing purchasing behavior today (social media; reviews; advertisements), the shopper journey has become multifaceted. As a result, understanding consumers at each stage of that journey – in particular at the zero moment of truth – is increasingly critical to understanding their attitudes and behaviors as a whole.  Recognizing how these trends have…