Little Luxuries Roundtable

2011-10-20T19:14:48.515Z

Luminosity Marketing is pleased to present the next installment of our Little Luxuries Roundtable Series. Little Luxuries are products/services that consumers WANT, but don’t necessarily NEED, and generally speaking they do not require significant planning before purchase. Our Roundtables are designed as casual focus groups through which we gain insights from consumers about these indispensable items.

Our most recent Roundtable, conducted this June in Scranton, PA among young adults ages 22 – 35, was all about favorite beverage brands. We see the beverage category as a prime example of the Little Luxury mindset; favorite brands inspire passion, are regularly purchased, and offer a sense of attainable indulgence, even in stringent times.

Our goal was to better understand how and why consumers perceive beverage brands as Little Luxuries, including consumption patterns and motivations. Some of the areas we explored included:

The “role” of specific beverages in daily routines
What factors induce product trial
The perception of beverages along non-conventional brand attributes
Which advertising/promotions/celebrity endorsement effects are most prevalent
What kind of experiences create brand loyalists

We discovered several key themes throughout this Roundtable series, including: 1) the importance of influencers–both proximate and distant–in catalyzing trial, 2) the persistence of heritage in beverage choices made as adults, and 3) how consumers convey passion as a function of loyalty and willingness to hunt down important brands.

Check out the Little Luxuries-Beverages video to see an overview of our learning, and stay tuned for more videos coming soon from our Little Luxuries Roundtable-Beverages series!

Augmented Reality: an Innovation Project

2011-10-07T19:01:37.547Z

Globalpark, a QuestBack Company, captures feedback and distributes POS coupons through augmented reality.

The Story of uSamp

2011-09-15T23:25:07.712Z

uSamp co-founders share their story on how they turned a dream into a reality - providing quality sampling solutions and innovative self-serve platform for t...

Thumbspeak Insight & Training Video

2011-07-13T16:08:21.876Z

This video will walk you through the Thumbspeak survey platform.

MRGA Corporate Sponsorship

2011-07-06T21:09:52.288Z

Learn how sponsoring MRGA can help your business.

Latest Videos - MRGA

Little Luxuries Roundtable

Augmented Reality: an Innovation Project

The Story of uSamp

Thumbspeak Insight & Training Video

MRGA Corporate Sponsorship